Chaitanya Upadhyay

MOUNTAIN VIEW, CA – With some marketers becoming more skeptical toward top-of-funnel, awareness-driving campaigns in a tricky economy, television is being challenged to transform itself into a digital-style medium that can offer guaranteeable results. One expression of that is attribution technology that can link up a known exposure to a TV ad with a consequential […]

Over the last year, some of the big national US TV networks have been rolling out advanced advertising capabilities allowing advertisers to plan a more targeted campaign, and measure the cross-screen effects. But the local market doesn’t have to be left on the sidelines, says one ad-tech provider. Alphonso‘s offering brings the ability to retarget […]