Cookiepocalypse Will Return Art To Advertising: Nexxen’s Johnson

For many marketers, the fragmented landscape of streaming and the audience identifiers lost from privacy changes pose significant hurdles to overcome. But Chance Johnson sees a positive future emerging out of those travails. In this video interview with Beet.TV, Johnson, Chief Commercial Officer, Nexxen, explains the future. Tough Times “Wow, it’s actually a really hard […]

 
 

Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson

The COVID-19 pandemic has been extremely difficult for publishers, with many advertising buyers using keyword blocking tools to swerve virus-related stories, or simply stopping advertising in news altogether. But publishers may be able to soften the blow and give advertisers what they want by using their own tools. In this video interview with Beet.TV, Chance […]