Cherian Thomas
T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
SAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the “uncarrier’s” ambitions in the ad-tech business extend beyond ride-share. In this interview at Beet Retreat San Juan, Cherian Thomas, Head […]
Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
SAN JUAN, PR — What could be more mobile than a mobile? For a growing number of advertising enablers, the answer is “cars”. As Uber and Lyft grow their own in-car and in-app advertising businesses, T-Mobile, too, has got in on the action. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, […]
For T-Mobile, The New Mobile Advertising Is In-Car
A year after it acquired a rideshare advertising network, T-Mobile has hopes it could be used to power ads in autonomous vehicles. In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile […]