Cheryl Guerin

CANNES — Mastercard’s marketers have long favored an experiential approach to branding. Now they are adding artificial intelligence into the mix. In this video interview with Beet.TV editorial director Lisa Granatstein, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, explains the company’s new innovations. Adding AI for Creativity Guerin emphasizes the importance […]

MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses. In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, shares her insights on how the company […]