Chris Flatley

Connected TV gives people more control over the viewing experience with its on-demand features and growing selection of programming. That positive experience can provide a supportive framework for effective advertising. “We take the user experience very seriously, and what we can excel at as publishers in the CTV space is using all of the data […]

The year 2018 is one of “convergence” for Dish Network and its streaming Sling TV service, which combined now offer addressable advertising to about 9 million households. “We spent a lot of last year tying together the existing data partnerships on the Dish side with the Sling side and making sure that attribution and reporting […]