chris garbutt

One of the world’s top ad agencies is well used to making messages for TV screens – but TBWA also sees an opportunity to break free from that screen. Speaking with Beet.TV in this video interview, TBWA’s global chief creative officer Chris Garbutt says: “There’s never been a more exciting time for storytelling. All these […]

He started out as a graduate graphic designer in South Africa – but, today, Chris Garbutt thinks the skills required to effectively portray a brand in the world go far beyond the visual. The global creative president of the big TBWA media agency says: “Brands need to ladder up to having a point of view in the […]