Chris Osner-Hackett

Three years ago, Kellogg’s didn’t spend a cent on YouTube.Last year, it tripled its spend. In fact, once a digital laggard, Kellogg’s now spends up to 70% of its marketing budget on digital, a company president told this week’s NewFronts event, at which content publishers touted their upcoming roster to advertisers. What did Kellogg’s like […]