chris wilson

SAN JUAN, Puerto Rico – In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But what exactly will currency success look like? In this video interview with Beet.TV’s Rob Williams at Beet Retreat San […]

After a “decade” preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available. The company recently announced Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, comScore chief commercial officer Chris Wilson explains how and […]

Comscore CRO Chris Wilson wants clients to trust its insight on the future of advanced TV. Comscore’s goal is to help buy-side advertisers get better results from ad measurement. Attribution is critical, says Wilson, and it’s even more critical that advertisers are operating off not just a subset of data, segmented by channel (linear TV, […]

CANNES — TV ads targeted at individual households may be more expensive than those traditionally delivered en masse – but extra data that closes the loop between ad spend and sales lift will make things cost-effective in the long run. That’s according to a comScore TV chief. comScore national TV EVP Chris Wilson says his media measurement company […]