christina beaumier

CANNES — In the rapidly-expanding kingdom of AT&T, Xandr, its unit for facilitating advanced TV ad buying, is playing a stronger role. Almost exactly a year after AT&T acquired ad-tech platform AppNexus, it has just rebadged AppNexus’ demand-side platform (DSP) as “Xandr Invest”, and allowed ad buyers to to target viewers using AT&T’s first-party data […]

So-called “programmatic” methods of automating and controlling how advertising is bought are making waves in digital display ad circles. But do TV networks have any reason to change decades of ad-selling processes to make way? “A lot of the inventory is remnant, otherwise goes unsold. It’s not the top top tier of national broadcasters,” Xaxis product […]