Christina Chung
Disparate Audience Metrics Challenge Media Companies: Estrella’s Christina Chung
LAS VEGAS – Media companies have more ways to reach audiences than ever before as broadband connectivity expands among screens of all sizes. These numerous channels – including free, ad-supported television (FAST) platforms – multiply the amount of viewership data. “With these FAST channels, there’s so many different platforms that have different ways of attaining […]