Christine Cook
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
Slowly but surely, publishers, broadcasters, agencies and industry bodies may be changing the minds of advertisers who, at the start of the COVID-19 pandemic, pulled spending from news. Back in March, many advertising buyers began using keyword blocking tools to swerve virus-related stories, or simply stopping advertising in news altogether, believing it to be too […]