Comcast

Given the complexity of the premium video marketplace, “It’s just been messy to do business,” says Turner’s Beth Rockwood. But that doesn’t mean complexity is necessarily a bad thing. For nearly 10 years the industry has been aware of the challenge of “needing to do something different and better,” Rockwood explains in this interview with […]

SAN JUAN, Puerto Rico—Some of the most frank discussions at the annual Beet Retreat often happen in one-on-one sessions. Such was the case this year in various fireside chats titled Setting the Aperture for a Consumer-Centric TV, including a frank discussion about advanced television between Adam Gerber and Dave Clark. The short summary of their […]

LONDON — If ads and subscription payments sit on two sides of the media see-saw, the trick is in getting the balance right. Whilst many broadcasters are now keen to copy Netflix’s subscription model, what could be the impact on ad sales? “There’s maybe less premium content available for the ad sales team to monetize,” […]

SAN JUAN, Puerto Rico—Why can’t TV behave more like the platforms do? That is the question buyers have, and that’s where technology can help by relieving some of the unwanted friction that now exists in the world of cross-platform video advertising, says David Clark. In this interview at Beet Retreat 2018, the EVP of Advanced […]

ORLANDO—FreeWheel’s DRIVE is a new suite of advanced advertising solutions designed to provide the “missing link” to reaching OTT and VOD viewers: holistic measurement. By partnering with Nielsen and its Digital Ad Ratings (DAR), buyers can apply age and gender targeting and/or measurement and guarantees to advanced TV campaigns. “We’re trying to put this all […]

From its roots aggregating spot cable television buys for advertisers, NCC Media has learned how to “rationalize the irrational.” This will certainly come in handy as it expands beyond linear TV into digital. “Historically, we were seen as just an ad rep organization and what we’re trying to do is build adtech underneath it that […]

As the result of addressability, attribution, data and technology, “I think we are at a time when advanced TV is at scale and there’s only upside from here,” says Comcast Cable’s Marcien Jenckes. “That doesn’t mean that all media will be bought programmatically,” Jenckes adds in this interview with Beet.TV at Advertising Week 2018 in […]

COLOGNE – There are cultural and regulatory differences, but the television industry in Europe and the United States realizes it needs more unity to meet advertisers’ expectations. And the buy-side is ready to go, even though more tools are needed to fully realize advanced TV, according to FreeWheel’s Dave Clark. From his position as GM, […]

FreeWheel is “very happy to be heavily investing in Cannes again this year” as it looks to broaden its footprint on the buy side and find more strategic partners to tackle industry issues like attribution and measurement in television. As is the case in the ongoing TV Upfront season, there will be lots of discussion […]

The television industry is increasingly operating more as a platform than as individual providers, but there’s still work to be done to reinforce TV’s incredible power in an often changing and competitive media ecosystem. What’s not lacking is a global, common vision on the future of TV. “What’s very clear to me is there is an […]

The two companies may be at the center of the current swirl of media consolidation chatter, but that hasn’t stopped them making a tie-up of their own in the meantime. This week, Comcast saw its FreeWheel video ad-tech unit partner with Viacom to improve the future of advanced TV ad advertising. That adds Viacom to […]

SAN FRANCISCO — These days, TV companies have a lot of new data sources with which to better understand viewer behaviour and with which to help advertisers better reach the right audiences. Could voice assistants like Alexa and Google Home be the next big technology to light up the data-collection opportunity? In this video interview […]

As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn’t have an intelligent conversation about how television and data truly work together,” says the Founder & CEO of The Vertere Group. Things like attribution from set-top box […]

Fox Networks Group has a new addressable advertising trial offering for targeting households that watch video-on-demand content using Comcast Cable’s set-top boxes, as well as in streaming content on Hulu. And while the 10 million households involved represent a small portion of overall cable TV addressability, combining that incremental reach with Fox’s linear properties tells […]

COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]

Could blockchain technology, with its security and transparency, cure the ills of an often-murky digital media ecosystem? GroupM’s Rob Norman believes the attributes of blockchain will be a focus of the upcoming DMEXCO advertising and media trade show because of “an inevitable demand” from advertisers and agencies for some type of open ledger system for […]

Can industry optimism and collaboration defeat fragmentation? From the viewpoint of Marcien Jenckes, the answer is a resounding yes. Jenckes, who is President, Advertising, Comcast Cable believes now is the time to be very optimistic about what premium video can be. “It is the best way for marketers to reach their audiences. We’re coming off […]

What’s the difference between bidding on real-time, digital advertising avails and addressable television inventory? Not much, thanks to aggregation and automation. While the national addressable TV footprint grows bigger with each passing year, many advertisers are making use of household targeting to hone in on specific audiences. And those capabilities are getting more sophisticated, as […]

CANNES — Could the technology behind Bitcoin be used to power digital advertising data, not just a digital currency? At Cannes Lions, the festival of advertising creativity, technology and ad execs alike have been discussing the potential application of blockchain. But “potential” may already be an out-of-date description – because Comcast used Cannes to announce what […]

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of […]