Commerce Media
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
SAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to […]