Content Marketing

LAS VEGAS — The New York Times has intrigued many with sponsored articles it has run under the “Paid Posts” scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most. “A lot of our best-performing stories have had video as part of them; many of them are multi-media,” Times […]

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is about to announce an exclusive partnership to feature sponsored […]

Virool, the San Francisco-based video programmatic ad company, which launched in 2012 with a self-service platform for small producers, has expanded its offering  to include to big ad agencies, trading desks and brands, explains Brian Danzis, Global Chief Revenue Officer in this interview with Beet.TV Danzis says that the company serves videos programmatically to a […]