Cosmopolitan

PALM SPRINGS, Calif – After acquiring greater scale by purchasing Rodale’s global content business, Hearst still has to compete in an era when “everyone’s a content publisher” and some digital platforms are easier for advertisers to engage with than others. It’s against this backdrop that Troy Young, Global President, Hearst Digital Media, views the ever-evolving […]

When Cosmopolitan.com was asked how to reach young women with lifestyle content, Amy Odell‘s answer was clear – mobile. That’s why online editor Odell and her team have built Cosmopolitan.com with such a strong focus on mobile. Specifically, Snapchat, which announced weaker-than-expected user growth this week, has been a big driver for Odell. Cosmo launched on to […]

Creating a daily digital habit beyond just checking one’s smartphone every few seconds isn’t easy, given the deluge of content at one’s fingertips. But Hearst says its Cosmopolitan brand done just that about two years after being a launch partner for Snapchat Discover. Lee Sosin, SVP, Hearst Digital Media, calls it “a perfect marriage of […]