Craig Berlingo

SAN JUAN, PR — When Craig Berlingo gives local advertisers new super-powers, he doesn’t necessarily want them to have to read an instruction manual. The marketing capabilities on offer through new connected TV services are a step-change from traditional local advertising norms. But Berlingo, CPO, Madhive, says it is imperative ad-tech can simplify those powers […]

SAN JUAN, Puerto Rico  — The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of television changes that, and Craig Berlingo thinks that can make digital targeting better. Best of both In this video interview […]