criteo
Criteo’s Jonathan Opdyke On Cracking The Code Of Brands’ Ecommerce Data
About a year ago, performance marketing technology provider Criteo had a lock on lots of e-commerce companies. What it lacked was access to brand marketers that did not have their own e-commerce sites. “Those brands have a challenge in creating a performance solution because the sales are actually measured in third-party ecommerce sites that they […]
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert
Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services. “To do a really quality job with video retargeting, you have to have […]