ctv

SAN JUAN, PR – Connected TV’s continued growth seems assured. But there’s one area marketers and media buyers might want to explore to get extra advantage in this rising sea: native ad formats are emerging as a significant growth area, particularly in connected TV environments, according to Greg Sherrill, vice president of demand sales at […]

SAN JUAN, PR – The television industry has effectively rebuilt the fragmented and challenging ecosystem of cable advertising in the streaming world, making it difficult for marketers to measure campaign effectiveness and manage frequency, according to Jonathan Steuer, chief science officer at Simulmedia. “The TV industry has done a great job of recreating the worst […]

SAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes.  Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, […]

Drew Groner as senior VP, head of agency and client partnerships at DIRECTV sees it again and again. Whenever the company analyzes a linear TV campaign, roughly a third of households end up seeing the majority of ads. It’s not just you – frequency is a big problem. From DIRECTV’s end, the company is trying […]

There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]

The connected TV opportunity for brands keeps surging, in large part because consumption keeps growing exponentially. Those two trends should continue – assuming people can find the content they want to watch. Right now, that’s easier said than done-and may be getting tougher. “Inventory is always going to be a challenge,” Serge Matta, President at […]

Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of telling stories to real people. That’s the assessment of Michael Piner EVP, Advanced Advertising Mediahub. “The idea here is, that we’re trying to get to humans. Not screens, not platforms. Humans,” he told Beet.TV. “Their […]

Roku is one of the top sellers of connected TV advertising. The company would like to become the main way the industry buys CTV – not just on Rokus. “We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next […]