CVS Media Exchange (CMX)™
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation. As the industry gathered in Cannes in June, the pair announced the pharmacy chain’s first-party data and loyalty program would power […]