Dan Lovinger

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have […]

“Necessity is the mother of invention” is an enduring phrase with special meaning for broadcasters of live sports during the coronavirus pandemic. The health crisis forced sports leagues, their sponsors and their broadcast partners to come up with new ways to work together as fans hungered for live entertainment. “History proves that people need sports […]