NFL Streaming Surge Opens Up New Ad Opportunities: Innovid’s Mouradian

ORLANDO, Fl – The availability of NFL games on streaming platforms has surged by 50% annually for the past three years – and this coming season, over half of all NFL games will be available to stream. But while this brings together the best of TV and digital, it also presents a new challenge for […]

 
 

CTV Combines Best of TV and Digital for Marketers: Innovid’s Dan Mouradian

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this video interview with Beet.TV, Dan Mouradian, SVP of Global Client Solutions at Innovid, explains what the company’s latest data shows […]