Dan Sinagoga
Political Campaigns Have Grown to Trust Viewer Data: Effectv’s Dan Sinagoga
Election Day is less than a month away, making it crucial for political campaigns to reach voters in hotly contested states and districts that have an outsized effect on the results. Targeting the 10% of U.S. households with undecided voters requires data and analytics, which have become much more reliable in this election cycle. “The […]