Daria Grastara
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
As privacy changes limit one-to-one targeting, political campaigns are turning to behavioral and contextual data to reach voters through programmatic advertising, says Daria Grastara, CEO of Direct Persuasion, in this video interview with Beet.TV. “We used to do the traditional way of signing IOs, going publisher direct,” Grastara says. “We’ve really turned to SSP world […]