Data Plus Math

Data + Math wasn’t looking to get acquired for $150 million – but it happened anyway. In this video interview with Beet.TV, the CEO and co-founder of the TV advertising attribution vendor says, before its sale to LiveRamp earlier this year, the company was actually attempting a fundraising. So, whilst LiveRamp is a friend with […]

If you thought Acxiom’s sale of its data warehousing business to InterPublic Group (IPG) indicated it was out of the advertising data game, think again. Now named LiveRamp after its key remaining asset, the company says it plans to acquire Boston-based Data Plus Math, whose technology helps match up audience profiles and map ad exposure […]

FreeWheel is bringing in-flight advertising campaign attribution optimization across traditional television, OTT and digital video via a partnership with Data Plus Math. “When we work with FreeWheel, we’re really measuring FreeWheel’s inventory,” says John Hoctor, Co-Founder & CEO of Data Plus Math. What Data Plus Math brings to Comcast’s FreeWheel is “a fast, automated and […]

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironically straightforward. Brands would buy ads and, with little insight in to who really watched what, would need to unleash a slew of media mix modelling tools to understand what exposures may have led to which purchases. That imprecision […]

MIAMI – A+E is working with some of its competitors on new attribution modeling showing the ability of TV ads drive business outcomes, while the network tests video-on-demand addressability with Comcast and explores national addressable inventory. These are some of the network’s recent activities as outlined by Mel Berning during an interview at the recent […]