dataxu

MIAMI – As the advertising industry seeks to unify premium video and traditional television, there is a need for speed and there are speed bumps. Given these dynamics, it’s fair to ask whether consolidation on the adtech side will drive the most change or will it be the increasing demands of advertisers for greater outcomes […]

MIAMI – About six months ago, dataxu unveiled the first self-serve platform for custom, audience-based buying of connected-TV inventory. “I’m always surprised by what our customers are now coming up with,” says Tore Tellefsen, the company’s VP of TV Solutions. dataxu started down the road of expanding its OneView audience management platform some four years […]

MIAMI – It’s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its wing, achieving unified cross-screen audience measurement isn’t going to be a cake walk. “That is certainly one of the objectives for us […]

Maybe, one day, the addressable, programmatic, data-driven buying of TV ads will appear on our TV screens. That used to be the view in TV land – “one day”. But one ad exec elbow-deep in the data says that day is already upon us. “I spend a lot of time in the marketplace talking with […]

COLOGNE – In the arms race that is automated or programmatic TV, there’s much realignment occurring among tech players. They know if they’re too slow on the drawing board an Amazon or Facebook or Google will swoop in and beat them to the launch pad. This is not lost on marketing analytics provider DataXu, which […]

VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]

VIEQUES, PR — The future of multi-channel ad buying is here, now – and BIG. Marketers, challenged by the proliferation of modern media devices, are dreaming of a day when they can distribute their ads for a multitude of screens, from just a single screen. But Sandro Catanzaro says that day is already here. “Imagine a world where […]

If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]

MIAMI — Want to target new TV ads with scientific precision? More and more US TVs are getting lit up with connectivity, making the real problem a back-end one. In other words, getting hold of the right data, and combining it in the right way, is becoming the new transformative opportunity in future TV advertsiing. […]

LONDON — The last couple of decades have been marked out by a rapid focus on digital media business models. Now digital is joining up with other media channels. But Mike Baker wants them all to blend together entirely. “The digital migration is not complete until it disappears,” says Baker, chief of DataXu, an ad-tech vendor bringing data science […]

LONDON — Many marketers have heard the phrase: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” But Vodafone is trying to find the answer and eliminate the waste, using an exploratory attitude and with an ad-tech vendor in-tow. In this video interview, Vodafone head of brand strategy, […]