dave downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

MIAMI — If you thought advertising technology was becoming like rocket science, you may surprised how right you are – next up, TV ad-tech is going in to space. TV ad technology provider INVIDI, which enables household-level TV ad targeting for broadcast companies more used to beaming out a single message en masse, is getting excited about a technology […]

MIAMI – The great video ad-tech consolidation wave is continuing, with a twist.  AT&T and DISH have announced plans to acquire addressable TV ad-tech vendor INVIDI. But they are not doing it alone – the pair are joined in the deal by fellow acquirer WPP, the world’s largest ad agency holding group, though it is AT&T […]

FORT LAUDERDALE — “Addressable TV”, the practice of targeting individual households’ TV sets based on data characteristics, may have been the hot industry topic of 2015 – but Invidi, the Princeton, NJ-based ad tech vendor enabling broadcast operators with the technology, has already been doing so for 14 years now. The company already has traction, […]