Dave Grimaldi
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
SANTA BARBARA — The non-profit umbrella representing advertising-funded digital media will bolster its defense to lawmakers it says don’t understand the data-driven ad targeting technology they are legislating against. But the IAB also says it has its own ideas for limiting the mis-use of audience data. In the last couple of years, privacy scandals like […]