David Wells
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
Since the birth of advertising, marketers have pondered whether they spent their media dollars most effectively. The upcoming Beet Retreat Santa Monica will feature key discussions on how measurements of ad effectiveness are being revolutionized by a variety of technologies. “There’s a lot of talk about AI and its impact on media and advertising,” David […]