DDB
Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency
Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]
Omnicom’s Cortex Gives McDonald’s A Wizard’s Brain: DDB’s Weiss
In an age where datasets through warehouses have become commoditised, what can be a competitive differentiator? For Ari Weiss, CCO, North America, DDB, the difference is all in the brain. Specifically, the Cortex. That’s the name for the collaborative unit inside DDB’s We Are Unlimited, the agency dedicated to serving McDonald’s. Cortex, which launched two […]
DDB’s Weiss: Great Storytelling By Brands Will Always Beat Chasing Technology
Brands can only chase new technologies for so long before they become mainstream. At that point, it’s creativity that matters. It happened in the early days of television and it’s happening all over again, says Ari Weiss, North American CCO for DDB in this interview with Beet.TV in which he explains why he looks forward […]
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest
CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old days. It’s “great from a sales perspective and not so great from a marketing cost perspective,” says Richard Guest, […]
DDB’s Reinhard on How Persistence Won Back the McDonald’s Account
More than most people, Keith Reinhard knows that persistence pays off. In an interview with Beet.TV, DDB Worldwide’s chairman emeritus describes the shock of being fired by McDonald’s and his 16-year campaign to win them back. Reinhard recalls receiving notice from McDonald’s in 1981, when he was president of Needham, Harper & Steers, as the […]
DDB’s Chief Creative Officer: Data Alone Doesn’t Create Brand Relevance
COLOGNE – Data alone isn’t the answer to better ads. Creativity, insight and relevance still reign, says Amir Kassaei, IBC Chief Creative Officer, DDB Worldwide, in an interview with Ashley J. Swartz, CEO of Furious Minds, at DMEXCO last month. The problem with data is that it’s not always used to foster value, he says. Data […]