demand side platform

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

Tremor Video is aiming to layer performance-level goals into programmatic buying with the launch of its new DSP, VideoHub Connect,   says Kelly McEttrick, VP Strategy at VideoHub during an interview with Beet.TV taped during Advertising Week at the OMMA summit. VideoHub Connect enables programmatic video buying. “We don’t feel that buying media cheaper is a problem […]