dentsu international

AMENIA, NY — The biggest battleground in TV today is sports rights – and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also opening up new opportunities for engaging audiences in different ways. Cara Lewis, Chief Investment & Activation Officer of Dentsu International, […]

SALISBURY, CT – Dentsu International has embarked on a five-year journey to lead the charge in the attention economy. Now that journey is pointing it toward audio. Previously, the company’s research into the economics of attention prompted it to introduce a new, attention-based media currency, the effective attention cost per a thousand (EACPM). Now, in […]