dentsu Media
Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation
SALISBURY, CT — The gaming industry has seen an unprecedented surge – but it’s not just about the games anymore. The participatory generation is setting new expectations around media experiences, and brands must evolve to meet them. That’s according to Sarah Stringer, EVP, Head of US Media Partnerships, dentsu Media. The Shift in Gaming and […]