Discovery Inc

LONDON – Discovery is preparing to launch a new way for ad buyers to measure audiences for all its content, even when it starts with views through third-party linear distributors. The TV company says some of its UK content is shown through Sky and Channel 4. In this video interview with Beet.TV, Katie Coteman, VP, Advertising […]

How does the owner of TV properties like HGTV, Food Network, TLC and Eurosport like to sell its ads? Via as many channels as possible, automatically – but with a high degree of business control. In this video interview with Beet.TV, Bill Murray, Vice President, Programmatic Revenue and Ad Products at Discovery Inc, explains how […]