DISH Network

SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV consumption and ad buying, to on-demand, IP-delivered, addressable delivery. Schweitzer, GM, sales, DISH Network, says ad planners and buyers […]

SAN JUAN, PR — The new TV landscape offers advertisers the opportunity to better plan, target and measure their campaigns, in a manner more reminiscent of digital marketing. But how are advertisers adapting to the palette of options presented by OTT (over-the-top) and connected TV delivery? In a panel called “Buy-Side Perspectives – The Big […]

SAN JUAN, PR — For marketers, the single promise of so-called “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is much greater than that. Now broadcast platforms are discovering they can offer advertisers a more diverse set of use cases than just targeting alone. In this one-on-one interview at […]

SAN JUAN, PR — In an industry with a marketplace of buzzwords, “addressable” and “deterministic” TV have risen up the charts over the last year. But what is addressable TV, and what is deterministic data? In this video interview with Beet.TV, DISH Network’s GM of data and analytics Kemel Bokhari offers his take. “We define […]

SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]

Major TV platforms are intent on selling ads targeted at individual households. They just would like to see a few industrial changes in order to fully realize that dream. In a panel discussion at Beet Retreat in the City, “We’re Going Local!”, three TV platform representatives discussed their take on “addressable” TV. Ahead of next […]

The old dog is getting taught a lot of new tricks – but each of them is different. The world of enhanced TV capabilities needs better understanding. That is according to one TV ad executive whose company has been a pioneer in the emerging space. In this video interview with Beet.TV, DISH Media’s partnerships GM […]

SAN JUAN — It was billed as the revolution for television ad sales – the emerging prospect of using internet-connected platforms and audience viewing data to plan, execute and measure TV ad campaigns in real-time. After all, “programmatic” advertising unleashed “real-time bidding” (RTB) on to the world several years ago now. Today, real-time auctions for […]

SAN JUAN — The day is dawning when advertisers will be able to reach individual TV viewers using a mixture of data, connected devices and customized creative. Already, around 70 million US homes are reckoned to have this kind of “addressable” capability. But getting this won’t happen overnight. In this video interview with Beet.TV, DISH Media […]

By the time Sling TV launched in early 2015, dataxu already was an established demand-side platform with all of the pipes in place for programmatic and real-time bidded inventory. “What really set things off for us is the ability to bring in a cross-device platform that extends the type of targeting and campaign execution you’d […]

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

A year ago, a big challenge for providers of addressable TV ad solutions was the industry’s ability to understand the value exchange compared with mass, linear TV spots. “I don’t think that’s the case anymore,” says Mike Bologna, President of one2one Media. Now the big issue is “consistency,” Bologna says in this interview with Beet.TV. […]

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

LONDON – Adam Gaynor has a way of making the most confusing subjects sound quite simple. For example, addressable television is a “product.” Programmatic is a “process.” In the United States, says DISH Network’s VP of Media Sales & Analytics, “When you ask 10 people what programmatic TV is, you get 11 answers.” But in […]

Fifteen months after AT&T acquired DIRECTV to become the largest pay-television provider, AT&T’s transformation from a telecom company to an entertainment company is bearing fruit in the addressable advertising space. “Addressable advertising is pinnacle to our advertising offering and certainly core to our growth,” says Maria Mandel Dunsche, VP and Head of Marketing for AT&T […]