Disney Advertising Sales
Measurement Must Get Better & More Flexible: Disney’s Valentino
Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands – so Disney plans to do something about it. That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings. In this […]
Corporate Responsibility Programs Must Become Partners for Systematic Change
SAN JUAN, PR – Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of […]
Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency
Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]
Being Their “Authentic Selves” Led These Two Latinas to the Top
For many first generation immigrants, assimilation into mainstream society is a top priority. For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]
“Multicultural Thinking Is Front and Center,” PHD’s Mike Solomon
CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]