Diversity

SANTA MONICA, Calif. — In a year in which MVPDs have kicked the tyres of new systems for measuring TV viewership, one concern to have emerged is under-representation of certain communities in the data. In 2022, Beet.TV heard a number of executives call attention to the problem and its pitfalls. In this video interview with […]

In the last couple of years, we have seen an intense upswing in matters of diversity across marketing. But one man in a pivotal position on that topic says that some marketers’ interest has waned. In this video interview with Beet.TV at ANA Masters Of Marketing, Louis Carr, long-time president of media sales at BET […]

CANNES — Until now, Nielsen had the US TV measurement field all to itself. Now a range of new tools and providers is being tested by broadcasters keen to find additional ways to count cross-platform viewing. In this video interview with Beet.TV, Roberto Ruiz, EVP, Research, Insights & Analytics, Univision, says this boom will lead […]

CANNES — It may sometimes seem like a fast-paced media industry. But there is ample evidence to suggest things don’t always move as fast as it seems, that there is sufficient time to move purposefully through work and life. That’s the view of one industry leader working to make more inclusive organisations. Changing fast and […]

CANNES — In the focus on DE&I, don’t forget that “A” is a key component. But “accessibility” can often be left behind in the diversity debate. In this video interview with Tameka Kee for Beet.TV, Laurel Rossi, CMO, Infillion, assesses progress in the industry toward diversity, equality and full inclusion. Improve media accessibility “Inclusion is […]

CANNES — Over the last few years, the industry has heard a lot about “purpose-driven marketing”. But, in a world that is still created by people, purpose has a much wider, deeper and earlier resonance. In this video interview at Cannes Lions with Tameka Kee for Beet.TV, Najoh Tita-Reid, Global Chief Marketing Officer, Logitech, describes how […]

CANNES — Media measurement panels may get a bad rap in an era of refined data acquisition. But Nielsen thinks they can help increase diversity in the counting. In this video interview with Tameka Kee for Beet.TV, Jamie Moldafsky, Chief Marketing & Communications Officer, Nielsen, explains her thinking. Include all “We are the most diverse […]

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

SAN JUAN, Puerto Rico – In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need […]

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, […]

The last few years of connected TV growth may have been marked by an explosion in subscription VOD consumption. But the rise of ad-supported streaming (AVOD) options also opens the door for consumers looking for lower-cost options. In this video interview with Beet.TV, Darren Sherriff, VP, Advertising Technology Solutions, Fox Networks Group, says that means […]

By now, we all now that connected TV channels offer the power to reach distinct groups or households. But who exactly is on the end of those messages? Magnite’s just-published CTV For Everyone research study aimed to find out. In this video interview with Beet.TV, the company’s chief revenue officer for CTV, Sean Buckley, discusses […]

As the business world steps up to the plate on diversity, equality and inclusion, the advertising industry appears to have a greater responsibility than others. Not only do ad agencies have to get their own corporate practices straight, they also have to represent wider society in the work that they bring to the world. In […]

With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]

COVID-19 lockdowns may have reduced the number of commuters listening to radio in their cars. But the future nevertheless looks bright for anyone involved in audio programming. In this video interview with Beet.TV, Michael Smith, NPR Chief Marketing Officer, says the public broadcaster’s podcast listenership is skyrocketing, with digital audio set to diversify still further. […]

SANTA BARBARA — UWG CEO Monique Nelson still sees plenty of growth opportunity ahead for the agency, which celebrates its 50th anniversary this year. UWG, which rebranded from UniWorld Group in 2014, is the leading full-service multicultural agency in the US. Nelson, who has led the company as chief executive since 2007, has helped to […]

PALM SPRINGS — As the digital media industry celebrates its 20 years and the milestone of being a $50 billion global industry, the business needs to become more diverse, says Michael Kassen, CEO of the powerhouse media consultantcy in this interview. We spoke with him on Sunday at the IAB’s annual leadership meeting.

Advertising networks must provide more specific data to target ethnic online video use that is outpacing that of the populace at large, according to one ad group exec. “If you’re African-American or Hispanic, you’re twice as likely to be sharing, downloading, watching video, texting,” SMG Multicultural EVP and digital innovation director Marla Skiko tells Beet.TV […]