DMEXCO 2017

While there might be some bad players in the digital media ecosystem, transparency basically boils down to having a full understanding of the ins and outs of programmatic transactions. What’s hampered understanding is that while automation has speeded things up, machines can’t watch for the things that humans can. This is how PubMatic CMO Jeff […]

Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]

Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct business,” Badler, who is Director, Programmatic Advertising for the Times says in this interview with Beet.TV. One thing that distinguishes the Times is […]

While converged television and video advertising software provider Videology started on the demand-side of the ad business, it’s also had good traction on the supply side. Now it wants to be the unifying factor in making advanced TV the most effective and efficient it can be for both sides of the table. “What we’re trying […]