DMEXCO 2018

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed” with performance. “Because for the first time commerce and communication are converging, we can really track performance […]

COLOGNE – Criteo is a company that has “run wild and done very, very well making efficiency out of inefficiency,” observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it’s not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual […]

COLOGNE—Unification remains a key driving force at Verizon’s Oath, which recently unified its adtech stack under the name Oath Ad Platforms. “I’m really optimistic about the opportunity going forward,” says Simon Halstead, Head of Open Demand, EMEA. He’s not alone, according to IAB Europe research about attitudes to programmatic advertising, Halstead explains in this interview […]

COLOGNE – As mobile marketing KPI’s have evolved over the last several years, advertisers are getting “way more transparency than they ever had,” says Adjust CEO & Co-Founder Christian Henschel. Adjust’s SDK resides within its customers’ apps and “we transfer the data to our platform and then help our customers to understand what kind of […]

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]

COLOGNE – For traditional publishers, the biggest challenge when producing video content isn’t lack of demand. “There is definitely demand there. The biggest challenge for video is actually having enough premium inventory,” says Emma Newman, VP of UK operations for PubMatic. Driving scale for video is best done via programmatic ad sales, Newman explains in […]

COLOGNE – As publishers have worked to clean up the digital media ecosystem, advances like header bidding have lifted their revenue. But it’s all still a work in progress, according to PubMatic Co-Founder & CEO Rajeev Goel. “One of the biggest issues right now is trust and transparency across the ecosystem,” says Goel. “We’ve all […]

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]

COLOGNE – Pixability has built its business providing video advertising software across the walled gardens of the biggest social media platforms. Now it’s eying the over-the-top and connected-TV space as well, armed with a new offering that automates data analysis around video creative. “A lot of folks refer to us as the trade desk for […]

COLOGNE – Strategic advisory firm MediaLink considers itself as occupying “the intersection of marketing, media, advertising, entertainment and technology.” To say it’s a busy place to be is an understatement, according to Chairman & CEO Michael Kassan. “We are in an absolute state of transformation. I’ll be kind, I used to say chaos. It’s controlled […]

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]

COLOGNE – The newly formed Brand Safety Institute and the Trustworthy Accountability Group are pushing the digital advertising industry to invest billions of dollars to fight criminal elements in the same way as the financial services industry has done. It’s a two-step process consisting of “a short game and a long game,” says Mike Zaneis, […]

COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” […]

COLOGNE – In the midst of “one of the biggest stories of our lives, from a news perspective,” many viewers who don’t access CNN in the traditional way are watching CNNgo via connected televisions, with dwell and session times of “more than an hour and a half,” says Chris Berend, SVP, Global Video. “The audiences are coming to […]

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

COLOGNE – Now that AppNexus is part of the AT&T advertising, content and communications universe, AppNexus CEO Brian O’Kelley says that making advertising matter is the overarching mantra. Central to that theme is relevance to consumers, and the world will learn exactly what that means when AT&T convenes its Relevance conference in California later this […]

COLOGNE – There are cultural and regulatory differences, but the television industry in Europe and the United States realizes it needs more unity to meet advertisers’ expectations. And the buy-side is ready to go, even though more tools are needed to fully realize advanced TV, according to FreeWheel’s Dave Clark. From his position as GM, […]

COLOGNE – As it extends beyond its roots of helping retailers with consumer ad retargeting, Criteo is building a new tech stack around platforms to help online retailers monetize their inventory. “They know we are sitting on a pile of data and data is gold, and they want to know how to use it,” says […]

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]