Donovan Data Systems
Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem
If any tech company knows the economic value of traditional television, it’s 51-year-old Donovan Data Systems—now known as Mediaocean. So it’s in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. “If all we do as an industry is make television look like digital programmatic […]