Double Verify

As artificial intelligence evolves, it is enabling new opportunities for personalization in advertising and e-commerce. From generating creative assets to optimizing campaigns and streamlining operations, AI is being applied in three key areas to enhance personalization and drive better outcomes. “When we’re using AI to optimize campaigns, we’re seeing about a four to one return […]

LAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon for correctly classifying content. And he says the coming election cycle is likely to see a new swathe of low-grade, […]