doug ray

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O’Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation […]

Advertisers for years have sought to reach young adults who are in the early stages of forming brand loyalties and setting up their own households. However, they shouldn’t neglect efforts to reach older, higher-income households that will help drive the recovery from this year’s pandemic slowdown. That’s the one of the key messages from Jon […]

The coronavirus pandemic led many advertisers to pull back on media spending in the past few months, but broadcasters have found pockets of strength in their streaming media platforms. Discovery forecasts that it will end the second quarter with higher ad sales than a year earlier for its streaming apps, which are a key part […]

“Waste not, want not”. The origin of that aphorism apparently goes back centuries but, in the super-charged TV ad market of 2019, it may be as relevant as ever. Especially for brands. In this video interview with Beet.TV, an ad agency leader says, when he buys ad campaigns across media types, he sees a lot […]

Put Rob Norman, Doug Ray and Lyle Schwartz on the same stage and you’re going to get some entertaining and sobering dialogue about the future of television in all of its varied permutations. So it was at the recent Beet Retreat in the City as the veteran trio talked about the promise of addressable TV […]

Business at the Dentsu Aegis Network has been revolutionized by an earlier shift in the way it spends money on video and TV. In 2018, many buyers are struggling to bridge the chasm across multiple media channels like these, which they nevertheless need to deliver through. In this video interview with Beet.TV, Dentsu Aegis Network’s product […]

Like many people attending Cannes this year, Doug Ray is looking for a return to the “core” of what the International Festival of Creativity was meant to celebrate: creativity. “Cannes has changed so much since the first year I went, which was 2006. It has become the new CES in some respects. It’s become an […]

As more Dentsu Aegis Network clients dedicate budgets to addressable or audience-targeted television, Doug Ray envisions a future in which only advertising avails on live TV will be negotiated the old fashioned way. “All other TV, particularly all the long tail of cable, will be bought through programmatic or audience targeted terms,” says Dentsu’s President […]

CANNES — From May 2018, strict new regulations governing how companies can handle European citizens’ data will pose a challenge to everyone who handles customer or audience data. Amongst other stipulations, the European Commission’s General Data Protection Regulation (GDPR) measures include: tighter consent conditions for the collection of citizens’ data. consumers can instruct companies to stop […]

CANNES — In the last couple of years, data-driven and programmatic advertising techniques have grown in importance to ad agencies, so many of the agencies have put the processes at the heart of their organizations. For many, that has meant a promotion for the executives who once ran outlier data divisions within an agency but […]

CANNES — Mobile is one of the biggest forces shaping digital marketing, marketers are challenged to agree common data standards, and advertising can enjoy a healthy future where commerce is taking place. Those were some of the conclusions of a panel of ad agency technology executives, who debated the topics in a session recorded by […]

CANNES — Will Netflix introduce advertising? That is a question on many minds in Silicon Valley, Wall Street and Madison Avenue alike. Often, the question is framed as an “either-or” in which Netflix would have to choose between continuing its current premium SVOD model or ripping it up in favour of ad funding. Previously, Ampere […]

CANNES — What do executives at the bleeding edge of marketing strategy think about the way the business is changing? That was the main question on the lips of moderator Jay Sears, the SVP of MasterCard’s advertising intelligence, when he chaired a panel discussion on the topic on the shores of the Cannes Lions festival […]

CANNES — The world of online advertising has grown up by using metrics like click-throughs as proxies for advertisers’ real end goals, like driving sales. Now, slowly, as new attribution technology hots up, brands are being promised the ability the ability to close the loop. But, whilst, to many, this evolution appears to be driven […]

CANNES — Many brands remain wedded to an advertising planning system developed by econometricians – but the so-called “marketing-mix modelling” doesn’t necessarily give them all the answers about campaign performance. In this discussion panel recorded by Beet.TV, ad agency tech executives say many clients are capable of moving forward – but they are caught between […]

CANNES – As more marketers seek to use data to achieve the kind of accountability that direct-response media has typically provided, agencies are improving the way they handle sensitive consumer information. In the past month alone, Dentsu Aegis Network rolled out a PII-based data platform and appointed a global data compliance officer in advance of […]

For some time now, TVs have been king at the annual CES show and they still will be in 2017, but data is the big opportunity too, says Doug Ray, U.S. CEO of media agency Carat. At the show, he’ll be checking out what’s new in 4K, 8K OLED, as well as connected TVs and […]

The ability to target individual consumers with ads across digital devices and specific households via television is progressing well on parallel tracks. Just when those two paths will converge from a data standpoint is anyone’s guess. “Right now, that data doesn’t exist in a co-mingled way or in a way that would allow us to […]

VIEQUES, PR – The prospect of dynamically tailoring individual scenes within video ads for targeted viewers is mind-blowing – and headache-inducing. Last year, a poll of senior global marketers said personalized ads made for higher response and engagement rates. But, for marketers and the agencies who make the ads, getting there is not easy, a panel convened by […]

VIEQUES, PR — Don Draper is going through a mid-life crisis. That is to say, the ad agency business is undergoing profound change, as the rise of technology and data-driven marketing continues turning the industry inside-out. Many people in the furnace of the fire know this much. But how exactly is the business changing, and what does that […]