Dror Ben Yishai
Intent IQ’s CTO on Untangling Identity for Ads Across Devices and Households
CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels – households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated technology and algorithms In this video interview with Beet.TV, says Dror Ben Yishai, CTO of Intent IQ explains his approach. […]