dsp

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. “It’s a huge problem,” he told Beet.TV. “It stems across every screen and every platform.” Including of course, connected TV, […]

Rob Medved CEO at Cannella Media, has been focused on the direct response media industry for over two decades. He’s never seen a more complicated- and fraught marketplace. There is this “incredible perfect storm of media fragmentation,” he told Beet.TV. And thanks to Apple cracking down on mobile tracking, and the inevitable elimination of cookies, […]

Drew Groner as senior VP, head of agency and client partnerships at DIRECTV sees it again and again. Whenever the company analyzes a linear TV campaign, roughly a third of households end up seeing the majority of ads. It’s not just you – frequency is a big problem. From DIRECTV’s end, the company is trying […]

While some in the ad industry are still skeptical, Raphael Rivilla, chief media officer Marcus Thomas Agency, is a big believer in blockchain technology. The agency has run campaigns using various DSPs., Consistently, when working with Blockboard’s blockchain-infused platform, Marcus’ Thomas’s clients avoid fraud, optimize faster, and generate stronger return on ad spend, he said. […]

Matt Timothy, EVP, Sales & Marketing, Blockboard likened the situation to being a sales executive. If the same person calls on an agency with the exact same pitch five times in a row, “you’d throw me out after the second meeting,” he said. But for some reason, in TV, too many brands are allowing consumers […]

Roku is one of the top sellers of connected TV advertising. The company would like to become the main way the industry buys CTV – not just on Rokus. “We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next […]

COLOGNE — At the recent DMEXCO advertising conference, mobile real-time bidding exchange Nexage told Beet.TV mobile media were “still in the early ages”. Today, the company took a step forward, by agreeing to be acquired by mobile ad group Millennial Media  for $107.5 million. Announcing the deal, which MediaPost also reported, Millennial says it hopes to “create […]

CANNES, France — BBC Worldwide’s former advertising boss has seen the rise of programmatically-traded video advertising – but doesn’t think the established TV industry is about to go that way any time soon. “The TV industry is in rude health – there isn’t much of an incentive to change,” says Chris Dobson, the ex BBCWW […]