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There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]