E!

LAS VEGAS—It was hard to miss brands like Subaru and Metro by T-Mobile during last fall’s People’s Choice Awards on NBCUniversal’s E!. And that was the point of E!’s first-ever broadcast of the age-old show, which harnessed social media to distribute advertiser content far and wide, according to Advertising Sales & Partnerships President Laura Molen. […]

Many U.S. marketers recognize the importance of Hispanic consumers but lack the research and content-creation resources needed to reach them most effectively. NBCU has just delivered those resources in the form of a new $250 million, state-of-the-art facility in Miami. The 500,000-square-foot Telemundo Center houses “eight studios the size of eight football fields and newsrooms […]