Elizabeth Rutledge

ORLANDO – In an interview with Beet.TV at the 2019 Global CMO Growth Summit, American Express CMO Elizabeth Rutledge provided insight into the ways that marketing has, and has not, evolved in recent years. While new breakthroughs in data and technology have brought new capabilities to marketing, including personalized messaging, Rutledge says “the customer has, […]

ORLANDO—For marketers looking to take back control amid a tsunami of change, it all starts with attracting the right talent. “Talent is the most important asset that we all have, including American Express. And it’s precious,” says Elizabeth Rutledge, CMO of the financial services provider. “You need to nurture it and you need to sort […]