Identity Resolution Is Key to Better Ad Targeting: Adstra’s Emily Kistner

SANTA MONICA, CA – Google this year is moving ahead with a significant change to how advertisers track users online, again showcasing how ill-prepared marketers are for the disappearance of a key identifier: browser cookies. The change also underscores the need for a method to improve ad targeting with quality data sources that are transparent, […]

 
 

Shaking Up the TV Ad Industry: A Call for Transparency & Control in Identity Resolution

CANNES — Connected TV never boasted the living-room equivalent of a device cookie – and that has kept it largely under the radar of many regulatory and buyer concerns. Increasingly, however, ad buyers are demanding more transparency about their CTV ads, according to Emily Kistner. In this video interview with Beet.TV, Kistner, Director, New Business […]