Entertainment and Arts
Facebook Fanbase Inspires MTV’s New Marketing Campaign.
When season one of MTV's hit show Teen Wolf's fanbase grew to almost one million, MTV's marketing team decided to give the captive online audience a nudge in the right direction, with a digital 'bridge' strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV
Facebook Fanbase Inspires MTV’s New Marketing Campaign.
When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV
Curtis Paradis Wins Shorty for YouTube Star
Web star Curtis Paradis nabbed a Shorty Award for in the YouTube Star category in the fourth annual award competition for the use of social media. Beet.TV caught up with Paradis via Skype in an interview about how he started the channel and his next plans.
Groundhog Puppet Tops Video Blogging Category, Wins a “Shorty”
A groundhog puppet has won a Shorty Award for video blogging for a Web show that spoofs videoblogging.
EPIX Headed to Microsoft’s Xbox and iPad in December
MONACO — EPIX, the premium entertainment service available on television, on- demand, online and on consumer electronic devices, will be available next month on the Microsoft Xbox and the Apple iPad, says Emil Rensing, Chief Digital Officer, in this interview with Beet.TV.
Hollywood Execs: Quality is Key for Web Originals and Brands Need to Be Discreet
LOS ANGELES – There is an emerging upside for Web original video content, but it has to be good and the role of sponsoring brands needs to be discreet, says these Web studio executives from AOL, Blip.tv, Disney, Indelible and The Collective in this 45-minute session.
Dailymotion Boosts New Sci-Fi Spoof Series “Generic Girl”
LOS ANGELES – Victor Solis is producing a Web original sci-fi spoof called "Generic Girl" and has found a distribution partner in Dailymotion, the giant French-based video site.
Veteran Television Writer Jane Espenson Producing Gay Marriage Sitcom
LOS ANGELES — Jane Espenson, veteran television writer of “Buffy” and “Battleship Galactica,” has a new online video series about gay marriage called “Husbands.”
“Vampire” Actress Tanya Ihnen Launches Online Sitcom
LOS ANGELES — Actress and producer Tanya Ihnen, star and executive producer of “Vampire Zombie Werewolf,” has teamed up with her partner Robb Padgett to launch a sitcom about married couples facing the prospect of parenting called “Life’s Little Ultimatum.”
Story, Character Define Web Show Producing with Smaller Budget, Says Taryn O’Neill
LOS ANGELES — Producing sci-fi programming for the Web brings a host of challenges given smaller online budgets, but the key to make Web shows work often lies in setting the story "five minutes in the future," advised Web creator Taryn O'Neill during a recent interview with Beet.TV.
The Collective, Fred Launch Online Talk Show “Figgle Chat”
LOS ANGELES — The Collective started as a traditional talent management shop, but now also develops, produces and distributes content online reaching 300 million views a month, including the new show "Figgle Chat," said Dan Weinstein, manager of The Collective during an interview last week with Beet.TV in Los Angeles.
Blip.tv Helping Web Stars Grow as the Entertainment Portal Expands
LOS ANGELES — Web video producers should launch a show first on their own web site, then use tools to distribute and build up the program on YouTube, Facebook and Twitter, said Steve Woolf, VP of content at Blip.tv, during a recent interview with Beet.TV.
Disney’s ‘Online Originals’ Head Likes First-Run, Ad-Supported Biz Model
LOS ANGELES — First-run ad-supported windows have the greatest upside when it comes to Web video advertising, said Chris Williams, co-head of Disney Online Originals during a recent Beet.TV interview.
Program Alert: The Beet Leadership Webcast on Original Web Content, Live from AOL Studio in LA Today at 11 PDT/2 EDT- RECORDED EARLIER
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Web Original Video Not Yet Recognized by Brands, Horizon’s Molly Sugarman
Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising, even though those sites are still more centered on user-generated content and TV programming, respectively.
Online Video Guide Yidio Launches Personalized Twitter and Facebook TV Show Feeds
SAN FRANCISCO (Via Skype Video) — Yidio, the online video guide which claims 10 million users, is launching today a personalized Twitter and Facebook feed for its users called Yidio Alerts.
YouTube Cultivating New Talent with Scholarships at Top Films Schools and Direct Grants
SAN BRUNO, CA — YouTube is cultivating a new crop of promising video creators with top-tier film school education scholarships and direct grants.
The Digital Revolution is Here and Content Reigns Supreme, say MTV Digital Chief: “Snooki is Snooki”
Video is in a period of dramatic transformation as consumers can now access content across multiple devices.
My High School Film about Love, Alienation, and Weed is a Mash-up Hit on YouTube, Passing 400,000 Views
After 40 years, it is gratifying to connect with so many young people who are watching and commenting on my high school film in a new, mashed-up form.
Vimeo, the fast-growing IAC unit, is throwing a two-day online video festival
Vimeo, the fast-growing IAC unit, is throwing a two-day online video festival and awards program to celebrate the community of video creators.