Eran Metzer
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
SAN FRANCISCO– The death of cookie has caused a stir in the advertising and ad tech worlds, as marketers are now figuring out how best to understand consumer behavior without the data collector. Eran Metzer, executive director of data and marketing strategy at Hearts & Science, believes the industry will be resilient to the change. […]