Eric Austin
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
A few years after P&G’s marketing chief called for a massive clean-up of the advertising ecosystem, how is the multi-national; company faring? In this video interview with Zach Leonard for Beet.TV, the company’s senior director of global brand building and media innovation, Eric Austin, explains his approach. Guiding lights He has “three guiding principles” for […]